[vc_row][vc_column][homepage_container][vc_row_inner][vc_column_inner width=”2/3″][vc_single_image image=”569″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”1422″ img_size=”full” alignment=”center” onclick=”link_image” css_animation=”left-to-right”][/vc_column_inner][/vc_row_inner][homepage_container_end][/vc_column][/vc_row][vc_row css=”.vc_custom_1464560614408{background-color: #f6f6f6 !important;}”][vc_column][vc_single_image image=”1040″ img_size=”full” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][selfie_heading_two text=”ILLUSTRATIONS FOR PACKAGE REBRANDING “][/vc_column_inner][/vc_row_inner][homepage_container][vc_row_inner][vc_column_inner width=”2/3″][vc_single_image image=”571″ img_size=”large” onclick=”link_image” css_animation=”right-to-left”][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text css_animation=”bottom-to-top”]
ABOUT BLACK RIVER
Black River is certified organic producer of Canadian Pure Juices & Juice Blends, industry leader in specialty fruit juices for more than 20 years.[/vc_column_text][vc_column_text css_animation=”left-to-right”]
REDESIGN. ANNA’s ILLUSTRATIONS
A recent redesign was a complete change of packaging including bottle, label and logo redesign. The visual style needed to reflects the brand’s “natural, ‘fresh from the farm’ look.” The new labels were built around vector illustrations performed by Anna. Labels feature 23 fruit flavours. Illustrations and redesign were completed over the course of a year. The idea was to give illustrations one of a kind look of old etching, clean and beautiful. Anna Scetinina made use of her artistic background and past experience with a variety of forms including hands on experience in etching, wood cuts and lithography. One of the biggest challenges was producing vector art that would stand out when printed on clear labels and applied to glass bottles filled with juices ranging in colour from bright yellow to near black.[/vc_column_text][vc_column_text css=”.vc_custom_1470342763172{margin-top: 40px !important;}”]The focus on freshness was further amplified by a new bottle shape. Jessica Praskey (general manager for Black River Juice) says: “We went with the old style milk glass bottle shape because we wanted to convey ‘fresh from the farm’ without actually having to use those words on the label… There is no packaging that better conveys this than the old dairy bottle.”
August 2016 Black River Package redesign was awarded GOLD at Summit International Awards.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_text_separator title=”AS SEEN IN”][/vc_column_inner][vc_column_inner width=”1/4″][vc_column_text]Black River new packaging with Anna’s Illustrations was featured multiple times including publications in such magazines & online resources as:
Design Edge
Packaging Of The World
FoodOnline.com
and L&NV (labelandnarrowweb.com).[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”577″ img_size=”large” onclick=”link_image” css_animation=”left-to-right”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”579″ img_size=”large” onclick=”link_image” css_animation=”right-to-left”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”580″ img_size=”large” onclick=”link_image” css_animation=”bottom-to-top”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”578″ img_size=”large” onclick=”link_image” css_animation=”appear”][/vc_column_inner][vc_column_inner width=”2/3″][vc_single_image image=”576″ img_size=”full” onclick=”link_image” css_animation=”top-to-bottom”][/vc_column_inner][/vc_row_inner][homepage_container_end][/vc_column][/vc_row]