Minimini Fashion


Anna worked with MINIMINI owner and stylist Monica Gupta on creating the look book for her fashion collection. From concept development to art directing production process and then performing photography, retouching and layout design, Anna was the only creative guru behind the scenes.

Monica needed to present collection of fashions including evening gowns, cocktail dresses, and swimwear in two catalogues for print and online usage. Sophisticated and luxury dresses with embellishments, silk and lace called for interior place with Victorian feel.

Anna researched locations and provided direction in building production team of models, photographer & art director (herself), photo assistant, stylist (designer for the collections), hair and make up artists. She researched the local options for set and found the location, which perfectly worked for the theme.

New York Institute of Photography Graduate Anna has exceptional eye for detail, great feel for fashion photography and years of art director’s experience guiding the models on set.

Collection was presented in two catalogues, garments featured in bold and statement photos with soft lighting for cocktail collection and contrast sharp light for evening collection.

All high-end photography, fashion retouching, and layout designs were performed by Anna.